Real Talk About the SoCal Estate of Mind with Host Wendy Ross: After decades of working at a variety of real estate brokerages in Silicon Valley and Orange County, Wendy decided it was time to create a different real estate business model, so she did! That’s when Veracity Real Estate Co. entered the market. The time was ripe for a renewed commitment to bespoke client advocacy at all price levels, seldom available within high-cost luxury markets. Wendy has built a company of data-driven real estate investment advisers who are truth-seekers and -tellers. What you’ll hear time and time again is that Wendy and her team provide their clients with facts and data derived from practical local real estate analysis. They even study international luxury trends so clients make the best-informed decisions for themselves and their family legacies. Every week, Wendy asks notable names to join her in providing a behind-the-scenes analysis of the SoCal real estate market. Wendy looks at the market a bit differently, and so do her guests. We’re sharing what the industry knows… and sometimes what the industry doesn’t want you to know… but she does, because your home will be your best investment if you know how the game is played.
Episodes
Thursday Aug 04, 2022
Thursday Aug 04, 2022
How does one of the nation's most trusted business reporters cover the real estate market?
To find out, Wendy Ross asked Jonathan Lansner of the Orange County Register to share his expertise in regional economics and real estate markets. He is a past national president of the Society for Advancing Business Editing and Writing and a 1979 graduate of the University of Pennsylvania's Wharton School.
Jonathan has been reporting on Orange County business, and specifically real estate markets, since the late ‘80s — timing that corresponds with the local economy’s explosive growth. In this interview, Wendy and Jonathan swap stories about California's wild real estate market and debate the use of data in reporting and decision-making.
Read more about Jonathan and his coverage at ocregister.com.
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